SEO services cost money, take time and the first results are noticeable only after a few months. Choosing SEO company is the riskiest moment: an unsuccessful decision is not immediately noticeable, but the budget is spent and time is running out. Therefore, it is important to make the right choice for an SEO company.

Speed of Communication and Business Processes

Is the SEO manager disappears at the stage of negotiations for a few days, communication is interrupted, you can’t contact the company during business hours? Probably, such firm has no clearly defined business processes.
The situation is similar at other stages of negotiations: discussion of a business proposal, speed of task execution, and so on.
Breaking promises before the first call is not the most successful reception of a good agency.

Why niche experience is important

An SEO company can successfully promote dozens of projects from different market segments, but this doesn’t mean that it can cope with yours same easily. Each niche has its own subtleties and experience.

Take a look at previous projects or ask directly for the experience of working with your niche among those SEO specialists who will work on your project.

Individual strategy

How to check if the strategy is made for your company: at the stage of negotiations, the contractor must prepare and send a commercial proposal. Received? Evaluate how really it is made for you. Feel the fake or pattern? Here is a question to ask a potential SEO company: “How can I use this service in my company?”.

If the commercial proposal takes into account the specifics of the business and the niche and relies on the actual state of your site – this is a plus. Everything else is minus.